Why connect GA to GWT? When you connect these two accounts, they share data, making more reports visible in Google Analytics: the “Search Engine Optimization Reports.”

These reports show how your site is performing in search. They include the following:

Queries Which keywords are you ranking for? Which are getting clicked?
Landing Pages Which of you pages are ranking? Which are getting clicked?
Geographic Summary Where in the world are your search visitors from?



  1. I don't have Webmaster Tools Settings at all (at the bottom of Properties) – why is it not there ? After "Start In-Page Analytics in" I have "Search Console" (with a button that says "Adjust Search Console"). So, no Webmaster Tools Settings for me I'm afraid……


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